About Us

My name is Sheron Shanan, and I’m a fashion designer.

I began designing while studying set and costume design, where I created accessories from leftover fabrics.

Very quickly, people connected with my designs, and I sold every piece I made. The feeling was incredible. Studying design filled me with inspiration and sparked a strong desire to take this skill even further, beyond my imagination.

Later, I enrolled in a fashion design school in Tel Aviv. Beyond learning how to sew, I learned how to truly think and live design. I studied pattern making, illustration, sketching, and many other disciplines that shaped me as both an artist and a designer.

Today, I live in Portugal and travel the world with my business and life partner, who is a musician. I draw inspiration from festivals, nature, urban environments, and cultures around the globe, as well as from music itself. I absorb inspiration from local street fashion, which varies beautifully from place to place.

My design style blends casual urban fashion with a festival spirit. Urban, boho chic, steampunk, and tribal influences all come together in my work. I’m always searching for new ideas and creative directions.

I personally design every piece with intention and love — and I wear them myself.

My passion is creating. I believe inspiration is everywhere; we just need to slow down, notice it, and feel the magic around us.

I love collaborating with other artists. Over the years, I’ve worked with tattoo artists, illustrators, and designers to create unique prints for my fabrics.

When I see people wearing my clothes, I feel like I’ve made a small contribution to making the world a little more stylish.

I hope you’ll find my designs as unique and exciting as I strive to make them.

🖤