Streetwear fashion
Streetwear is a clothing style that became known worldwide in the 1990s. It originated from a combination of New York hip-hop fashion, California surf cat culture, and elements of sportswear, punk, and Japanese street fashion.
Streetwear in the 1970s and 1980s was inspired by hip hop, the DIY aesthetic of punk, Japanese street fashion, new wave, heavy metal, and collaborations of major sportswear and workwear fashion brands such as Schott NYC, Dr. Martens, Kangol, Fila, and Adidas.
Although streetwear consists of a wide variety of fashion styles, streetwear looks often focus on four basic elements:
Comfort: Streetwear clothing consists of casual clothing and athleisure staples like sweatshirts and joggers. If you can't skate in it, it's probably not streetwear.
Scarcity: Hypebeast culture is all about limited-edition items. This perceived scarcity can make sought-after items seem more fashionable. It's the same principle that underlies haute couture, but streetwear is more accessible.
Menswear styles: Although streetwear is popular among people of all genders, it is closely tied to menswear and traditionally masculine items such as bomber jackets and workwear.
Contemporary art: Some of the most successful graphic tees and streetwear logos borrow from the work of contemporary artists or poke fun at classic pieces. Sometimes these are sanctioned collaborations, and sometimes they're not.
For me, street style is a big inspiration both for my men's and women's collections.
I love the freedom that it allows. I can fly with my imagination both in the cuts and the prints.
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